http://ky-kg.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/help/804913634782260
So, if you can’t apply some available recommendations (for example, due to business constraints), your score will always be lower than 100 points. Dismissing a recommendation works at the campaign level, so you may dismiss a recommendation for one campaign, and see the same recommendation for another campaign. Remember, a low opportunity score indicates that your campaigns, ad sets and ads could be better optimized.