http://fa-ir.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/news/agency-stories-how-journey-further-decreased-its-clients-cpl-with-conversions-api
Laura Dann, paid social analyst, Journey Further “The use of Conversions API has been a huge help to our account, filling in the gap left with the lack of cookie data. Optimising Conversions API is a real focus for us in Q4 as we look to find further opportunities with new advanced data.” - Jordan Brown - Head of Digital, Safestyle UK Overall, the Conversions API-enabled campaign dramatically outperformed the pixel-only campaign in reducing Cost Per Lead, by finding higher intent users due...