http://sr-rs.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/industries/b2b/measurement/calibration
Under the Proportions method, we would: Attribute the 1,000 conversions to Facebook (giving it a 2x multiplier) For the remaining 1,000 conversions, apply the same distribution ratio for the other two channels Let’s look at the following table: In other words, as Search had twice the conversions of YouTube, Search would be attributed two thirds of the remaining conversions (667 in our example) and YouTube would be attributed one third of the remaining conversions (333).