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As a result, shoppers are switching brands more frequently than before with many intending to continue post pandemic. 4 While building meaningful connections should be at the core of every brand’s strategy, marketers know it’s easier said than done. Nearly 70% of surveyed advertisers said that retaining existing shoppers was one of the biggest challenges they were facing during the pandemic. 5 So, what can CPG marketers do to build meaningful, long-term relationships with these evolved...