http://sr-rs.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/industries/b2b/measurement/calibration
Let’s imagine a hypothetical lift test. In a randomized test and control study, a test group is exposed to 3 channels, including Facebook. The control group is exposed to 2 channels, excluding Facebook. The lift test shows that Facebook created 1,000 incremental conversions.