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One extremely wealth conservative, Richard Mellon Scaife, was giving $10 million a year through four foundations and trusts. [G. William Domhoff, Who Rules America Now? , p. 92 and p. 94] These, along with media power, ensure that force -- always an inefficient means of control -- is replaced by (to use a term associated with Noam Chomsky) the "manufacture of consent" : the process whereby the limits of acceptable expression are defined by the wealthy.