http://spjmllawtheisznfs7uryhxumin26ssv2draj7oope3ok3wuhy43eoyd.onion/r/pics/comments/101fotk/lots_of_billboards_like_this_driving_through
The campaign strategist Lee Atwater described it back in 1981 during an interview: You start out in 1954 by saying, “N----r, n----r, n----r.” By 1968 you can’t say “n----r”—that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract.