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An icon of Italian design, TOD’S encapsulates a lifestyle that marries timeless elegance with superb quality in its collections of footwear and leather goods for men and women. The solution In the spring of 2022, TOD’S launched ‘Generations: A Family Story’, to promote the re-launch of its iconic Gommino shoe range. The primary objective of the digital-only campaign, which was the biggest of the year for the company, was to drive impact on upper funnel KPIs.