http://lv-lv.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/news/performance-talks-cmo-corner-pepsico-katie-haniffy
Uzzināt vairāk Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership. In this edition of CMO Corner, Meta’s VP, Global Marketing Solutions, Eva Press sits down with Katie Haniffy, the Head of Media Strategy and Investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.